Article Diary - General Knowledge Digest

Glossary of Terms

Glossary is usually defined as an alphabetical list of technical terms in some specialized field of knowledge. This knowledge base glossary provides a collection of knowledge base documents that define many technical terms. These terms are arranged alphabetically, but you can quickly jump to a specific term by selecting its first letter from the index of the knowledge base glossary below.

Car
An automobile or motor car is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor.
CPM
Cost Per Thousand - The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer’s subsequent actions.
CTR
Click Through Rate - The percentage of clicks on a link. This is usually a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received.

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