What is the difference between SEO and SEM?
In simple terms, the difference between SEO and SEM is given below:
- SEO - Search engine optimization (SEO) is improving website visibility in search engines, usually by free methods like following HTML standards and building content.
- SEM - Search engine marketing (SEM) is a type of online marketing that focuses on search engines - this can include normal search results but also PPC/paid search placement.
Therefore, search engine optimization (SEO) is a part of search engine marketing (SEM).
Article ID: 944
Created: Sun, Jun 12, 2011
Last Updated: Thu, Dec 24, 2015
Author: Ajay Chadha
Online URL: http://www.articlediary.com/article/what-is-the-difference-between-seo-and-sem-944.html