Glossary of Terms
Glossary is usually defined as an alphabetical list of technical terms in some specialized field of knowledge. This knowledge base glossary provides a collection of knowledge base documents that define many technical terms. These terms are arranged alphabetically, but you can quickly jump to a specific term by selecting its first letter from the index of the knowledge base glossary below.
ADF
Application Development Framework by Oracle for the efficient development of java applications based on Oracle DB (client- and serverside). The framework provides the developer with predefined mechanisms (OOD classes) for data access, data administration and business layer development, thus saving a huge amount of time.
AJAX
Ajax is an acronym for Asynchronous Javascript and XML. It labels a data transfer method between server and browser, that makes it possible that the HTML page doesn´t have to be reloaded completely with each HTTP-protocol request. The novelty is, that only certain parts of the HTML page are reloaded if required (Wikipedia).
ASP.NET
Very powerful framework (.NET) for the creation of "state of the art" web applications under Windows Server.
Bounce Rate
Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. This metric is used to measure visit quality. A high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors.
Car
An automobile or motor car is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor.
Clickbait
Clickbait is a pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs and to encourage forwarding of the material over online social networks.
CPM
Cost Per Thousand - The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer’s subsequent actions.
CTR
Click Through Rate - The percentage of clicks on a link. This is usually a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received.
Delphi
Very powerful programming environment for any kind of application- or web programming in Microsoft Windows by Borland/USA. Supports rapid prototyping.
Dingbat
A silly or stupid person; A special ornamental typographical symbol, such as a bullet, an arrow, a pointing hand etc.
E-Commerce
Execution of the virtual shopping process on the internet for material and immaterial goods (software, information) in an e-shop system. Most e-shop systems are so-called "shopping cart systems", that means the customer places goods in the shopping cart, which he takes to a virtual checkout.
Email
Electronic mail, often abbreviated as e-mail or email, is a method of exchanging digital messages, designed primarily for human use.
Facebook
A social networking website that is operated and privately owned by Facebook.
FTP
File Transfer Protocol, is the universal way to send, receive, and manage your files and folders using the internet.
ISAPI
Special programming interface for Microsoft Internet Information Server for the realization of certain internet solutions.
Java
Complex, platform-independent programming language by Sun/USA, suitable especially for portable serverside applications.
Knowledge Agents
Individuals or organizations storing, retrieving, transferring, and applying/exploiting knowledge resources.
Knowledge Networks
Formally set-up mechanisms, structures, and behavioral patterns that connect knowledge agents who were not previously connected because of functional, hierarchical, or legal boundaries between organizations.
Knowledge Sharing
Capability to share knowledge resources among members of an organization and to reuse knowledge underlying such resources. This capability can be extended to privileged partners of the organization (customers, providers, collaborating partners, etc.)
KPI
Key Performance Indicators are quantifiable measurements that help an organization evaluate how it is progressing towards organizational goals.
MSSQL
Microsoft SQL Server is a relational model database server produced by Microsoft. Its primary query languages are T-SQL and ANSI SQL
Oracle
Database system especially powerful for mass data by Oracle/USA. Serverside database applications primarily based on PL/SQL and Java possible.
PPC
Pay Per Click - Advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords. PPC model has emerged on the Internet and become one of the leading advertising models in the online world.
ROI
Return On Investment - A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. To calculate ROI , the benefit (return) of an investment is divided by the cost of the investment the result is expressed as a percentage or a ratio.
Semantic Web
A vision of how the World Wide Web could be more intelligent, based on metatagging the content together with the ability to inference automatically how different Web objects are related to one another.
Tacit Knowledge
Knowledge that is in people’s heads and not externalized in documents or any other form.
Webservices
A web service is a software application that can be identified with a Uniform Resource Identifier (URI) and whose interfaces can be defined, described and found with xml documents. a web service supports communication with clients using XML-based messages by exchange via internet-based protocols (Wikipedia).
XML
The Extensible Markup Language, short XML, is a standard for creating tree-structured documents readable for men and machine alike. XML sets the rules for structuring such documents (Wikipedia). 2
XSLT
XSLT is short for XSL Transformation , with XSL meaning Extensible Stylesheet Language. XSLT is a programming language used to transform XSL documents (Wikipedia). A XSLT document can for example contain layout information and the transformation instructions for transforming xml to HTML.